Nice to meet you.

From Toronto to Paris to Seattle.

I'm a product design lead with 10+ years of experience across startups, scale-ups, and big tech. Across 4+ years at Amazon, I've led UX for seller support, Seller Assistant, canvas, and agentic AI experiences.

My background

I fell in love with UX while studying UX and HCI at the University of Waterloo. Ever since, I've built products in enterprise software, banking, fraud detection, construction technology, virtual reality, and AI-powered seller tools.

At Amazon, I lead the design foundations for agentic experiences across Seller Central, and I propose the visions that move it toward an agentic future. That includes Seller Assistant and canvas: I proposed the vision for each, then led both from 0-1 to launch. Earlier at Amazon, I led the UX for seller-facing support and redesigned the experience.

Before Amazon, I designed expense management tools for 120k+ entrepreneurs and SMEs at Qonto, fraud detection workflows for insurers at Shift Technology, and 360° construction documentation products at HoloBuilder.

  • Allison drawing an app's user flow and screen sketches across a whiteboard
    Mapping the whole system
  • Allison smiling beside the big yellow Config sign
    Learning at Config

What inspires me

I like digging into complex product spaces, especially ones that have been underserved, tedious, or slow to benefit from new technology, and finding the bird's-eye view that can radically simplify how the experience comes together.

I bring deep experience designing AI-native products to help these spaces unlock new paradigms of working, like collaborating with AI, and I believe the same thinking can reshape every part of our lives, from complex enterprise tools to tedious consumer experiences like navigating websites.

I want to work with teams that hold a very high bar for experience quality, and choose hard, complex product spaces because they are motivated to challenge the status quo and create something meaningfully better.

  • Allison listening closely as a seller talks through his business at a conference table
    The people behind the tool

Outside of design

When I'm not designing, I love exploring Seattle, painting, pottery, traveling, and reading.

I also speak French, Russian, and a tiny bit of Spanish.

  • Allison at a fire lookout at sunset, Mount Rainier behind her
    Sunset at Mount Rainier
  • Allison grinning over a pan of grilled Kona kampachi, a fish raised in Hawaii
    Trying Kona kampachi, a Hawaiian fish

Recent reads

A recent selection of books I've been reading across product, negotiation, leadership, psychology, and high-performing teams.

Never Split the Difference

Chris Voss with Tahl Raz

Essentialism: The Disciplined Pursuit of Less

Greg McKeown

Masters of Scale

Reid Hoffman

The Courage to Be Disliked

Ichiro Kishimi and Fumitake Koga

The Happy High Achiever

Mary E. Anderson

Outliers

Malcolm Gladwell