Allison Kapps.
I design complex products for the age of AI, from 0-1 builds to redesigns, turning them into clearer, more empowering ways for humans (and agents) to work.
I'm a product design lead with 10+ years of experience across startups, scale-ups, and big tech. Currently shaping seller-facing AI and agentic systems at Amazon.
Selected work
-
A canvas for sellers
A real-time canvas within Seller Assistant where sellers visualize data, insights, and recommended actions; I led the 0-1 UX from vision through launch.
-
Seller Assistant
Seller Assistant is Amazon’s AI assistant for sellers; I proposed, designed, and launched the 0-1 experience, then led the design team that expanded it with agentic capabilities.
-
Expense management for banking
Designed accounting and expense management tools for 120,000+ entrepreneurs and SMEs across 4 countries.
-
Anti-fraud detection platform
Designed 15 features that enhanced Shift's fraud detection solution for insurers in 25+ countries.
Writing and launches
- Written by Allison Kapps 7 ways to create a kick-ass participatory design culture for growing startups Medium
- Written by Amazon on Seller Assistant Amazon introduces agentic AI across the seller experience About Amazon
- Written by Amazon on canvas Amazon launches Canvas Experience for sellers in U.S. and U.K. About Amazon
- Written by Amazon on Seller Assistant Amazon's Project Amelia uses gen AI to boost sellers with personalized business advice About Amazon
I design backwards from the user, not the status quo, and shape the system to follow.
More about me